Inside Story: Michael Wrightson, Prime Focus

26/01/2011 15:29pm

Prime Focus are market leaders in stereoscopic 3D conversion, with a track record predating the 3D boom and a CV including Avatar, Resident Evil: Afterlife and The Chronicles of Narnia: The Voyage of the Dawntreader (pictured) using the firm’s own View-D™ conversion software.

Michael Wrightson, director of operations, says: “Dell has continually demonstrated their understanding of our business requirements and their ability to deliver on the latest technology trends. Whether it is a single laptop for a producer or 100 precision T7500 workstations for a feature film, we receive the same high level of service.”

“We choose workstations that can keep up with the high demands during the creation of VFX and 3D Stereoscopic films,” Wrightson says. “At the top of the list of features has to be reliability, which is especially important in the final stages of project delivery: any slowdown of performance or system failures can have a major impact on our ability to deliver to often extremely tight deadlines.”

Why does Wrightson think 3D’s become such a big deal? “It’s the biggest leap forward in entertainment technology since the advent of colour film or surround sound,” he says. “It delivers another dimension of immersion for the audience… we’re in the middle of a genuine paradigm shift, and to me that is extremely exciting.”